Act Now! A Better Response to Direct Mail is a dynamic, educational resource that guides readers through the essential principles of creating effective mailings that deliver results. Act Now! showcases the strategies and techniques behind how direct mail can strike a uniquely delicate balance: the ability to package a message that will not only pique reader interest, but also ultimately drive consumer response.
"In an increasingly virtual world, tangible forms of communication can cut through the noise and have significant impact, and because of this, the value of mail should not be underestimated. The power of print combined with smart design elements that will increase engagement – folding, coating, integrated technology – is what makes direct mail more memorable for the recipient, and also shine in the marketing mix." --Jennifer Miller, EVP of Coated Business and Chief Sustainability Officer, Sappi Fine Paper North America