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We love sharing our wealth of printing and paper knowledge.

Education, Training & Consulting (ETC)

With over a century in the papermaking business, Sappi has learned a lot about every aspect of print communications. New technologies, industry issues, graphic trends and creative demands are factored into our R&D efforts, product enhancements and product introductions. Our Sappi ETC. program is designed to share the knowledge we have accumulated with you. It is our way of advancing the art of print as an integral component of marketing communications, and supporting you in ways that will make a meaningful difference.

Sappi ETC. Program Offerings Include:

Educational Publications

Sappi prides itself on being an education-oriented company. We produce marketing brochures that are meaningful and educational. We develop materials to help you work faster, smarter and more effectively. We respect your intelligence and your time by communicating information that you will value for its usefulness, share with your clients and keep as a handy reference.

The Standard - This resource addresses topics such as preparing files for print, managing color and other issues that intersect the concerns of both printers and designers.

Technical Tips - Written for industry professionals, these documents give concise answers to problems such as print mottle, gloss ghosting, and cause and effects of fluting in heatset web printing.

Technical Brochures - This series of reference brochures covers topics such as adhesive techniques, climate and paper, mottling and on-press troubleshooting.

@Issue - Extensively illustrated articles provide case study examples of how designers provide solutions that lead to a company's success.

eQ Journal - A bi-annual journal designed to be the leading voice around sustainability in the paper industry. By using a more holistic and scientific approach, eQ helps readers make more informed, sustainable decisions of their own. The journal also highlights our customers and partners who have embraced the highest levels of sustainable business practices.

eQ Insights - A series of white papers on key sustainability topics including environmentally preferable procurement of paper products, sustainable use of recycled fiber, an introduction to life cycle analysis and more.

The Environmental Quotient - Sappi's sustainability blog - hosted by Laura M. Thompson, PhD, Director of Technical Marketing and Sustainable Development. The Environmental Quotient is here for you to learn about and participate in current issues around sustainability. Sappi employees, customers, suppliers, other paper company employees and NGO's are encouraged to share their expertise and ideas about environmental responsibility.

On Product Environmental Label Guide This handy brochure is a step-by-step guide for paper buyers on the various labels and logos that can be used with each brand of Sappi paper. From Green-e to FSC and SFI, we make the on-product label process easy to understand.


Sappi workshops are widely acknowledged as the best in the industry. Focusing on topics pertinent to anyone in the graphic artsdesigners, art directors, advertising agencies, production supervisors, print specifiers and mar-com managers, the workshops are taught by knowledgeable professionals who have an engaging way of conveying pertinent information in an easy-to-understand manner. Seminars are scheduled for the convenience of participants. Printed materials related to the subject are provided at each event.

Advanced courses on color management, including achieving critical color match and ways to expand the color gamut on press.

In-depth presentations on color proofing, the purpose of press checks and the responsibilities associated with press checks and industry initiatives for quality standardization.

Practical tips on cost-effective and efficient ways to plan a print job, prepare files and mark them up for release to the printer.

Informative workshops on different types of varnish techniques, their uses and visual effects.

Tips and market research on direct mail programs that work, including list handling, paper selection, personalization/customization, postal regulations and ways to increase response rates.


Whether troubleshooting a systems problem or suggesting the best way to run a job, our Sappi technical representatives are available to help. They know printing first-hand; most have previously worked in printing plants for more than 20 years and have expertise in areas such as web and sheetfed operations, press chemistry (fountain solutions, ink formulations, coatings), and bindery production. Our field tech reps work closely with the Sappi Printing Sciences Center to address issues proactively, offering solutions and recommendations to further optimize the printing process.

Printer Systems Analysis Sappi's comprehensive analysis of systems, processes and materials chosen for a printer's system. Our tech reps present findings along with suggestions on ways to optimize print appearance. Customized paper specific color profiling is available.

Suppliers Technical Roundtable - Sappi participates in or facilitates suppliers' roundtables to address specific issues or identify ways to enhance workflow and results.

Toll-Free Helpline - Our technical experts are on-call at 1-877-SappiHelp.

On-Site Troubleshooting - Sappi technical representatives are available for on-site consultation while a job is on-press or will lend their expertise to help solve problems. Customized seminars on paper, pressroom troubleshooting and GRACoL G7 methodology are available.


Contact a Sappi Representative

Sherry Tenhundfeld
ETC Event Coordinator +1 888.739.6601