Over the past three decades, obesity rates have more than tripled for children aged 6-11 years. Overweight adolescents have a 70% chance of becoming overweight or obese adults. While national guidelines recommend 150 minutes of physical activity each week for elementary children and 225 minutes for older children, only Illinois has a statewide requirement for daily physical education.

Brute Labs will partner with 15 low-income bay-area elementary schools, to reinvigorate their physical education curricula with projectRUN! in a box. The boxes will contain tracking cards, markers for students to design their tracking cards, project plans, pamphlets, iPods and t-shirts. Target schools will be selected based on % of students on school lunch. For every lap a student runs above the required minimum, they get points on their tracking card. Every time they beat their personal best in the mile, they earn another. Every point equals a raffle ticket that can be entered into a drawing. At the end of RUN!, Brute Labs raffles off 2 grand prizes of an iPod shuffle. Top runners of each gender and grade also earn a Brute Labs runner t-shirt.