An area of particular interest is the occupational fatality rate of American farmers, which is 800% higher than the average for American workers. Most of these deaths are from tractor-related incidents, many of which are preventable with the use of a rollover protective structure (ROPS) and seat belts. To raise awareness, AED has developed a sweeping informational print campaign that includes calendars, posters, brochures, and an activity book with farm safety-related puzzles, games and coloring pages produced for the children of farmers.